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About us

LiquidityEdge is dedicated to providing tailored liquidity fund selection services to institutional investors and corporate clients. We offer expert guidance in navigating the complex landscape of liquidity funds and platforms, aiding clients in making informed decisions that align with their objectives.

Our Specialisation

We specialise in understanding the unique liquidity needs of our clients and delivering solutions that meet their specific requirements. We are committed to offering expertise and support to ensure our clients' success.

Our Approach

Our philosophy centres around building long-term relationships with our clients based on trust, transparency, and integrity. We believe in working closely with our clients to gain a deep understanding of their needs and provide strategic guidance that delivers significant value.

Delivering Results

LiquidityEdge is dedicated to delivering measurable outcomes for our clients. We strive to exceed expectations and continuously enhance our services to meet the evolving demands of the market.

Extensive Experience

With over a decade of experience in the liquidity fund industry, LiquidityEdge has successfully supported numerous clients in achieving their liquidity management objectives. Our expertise and diverse background enables us to offer comprehensive solutions tailored to each client's unique circumstances.

About the Founder

LiquidityEdge is driven by a shared commitment to excellence and client satisfaction. 

Julian Webb

Founder & Director

Julian brings over a decade of experience in financial services, specialising in liquidity solutions. He has held key roles such as Head of Corporate Business at Amundi and Sales Director at Aviva Investors, focusing on delivering innovative liquidity solutions and building strong client relationships.

Passionate about delivering the best outcomes for his clients, Julian is committed to exceeding expectations and ensuring client satisfaction. He enjoys the challenges of optimising liquidity investments and is always looking for creative solutions to meet his clients' needs.

Outside of work, Julian is a keen cyclist and has completed events like the Etape du Tour, the Marmotte, and the Maratona several times. He also loves spending time on the water, whether he’s sailing, scuba diving, or just enjoying a day by the sea.

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